Though normally not a very difficult concept to define, marketing still remains as one of the most commonly misunderstood concepts once it has been taken out of its academic context and placed in the practical world. This ambiguity stems from the fact that marketing by its nature, overlaps with the other aspects of any businesses’ operations.
One definition of Marketing is as follows: “It is the process or technique of promoting, selling, and distributing a product or service”. From this single definition alone one will be hard pressed not to ask where does the boundaries of Advertising and Media (“promoting”) Sales (the “selling”) and Logistics (“distributing”) end and where Marketing truly begins.
Generally speaking, though, Marketing is a planned strategy used to analyze the needs of a certain target market and filling those needs better than the competition. Of course, one has to find who or what the target market is.
The traditional marketing framework will usually illustrate four factors that will influence a successful marketing strategy: product, price, place and promotion. In which case there will not only be overlaps between Marketing and the other aspects of a business, but there will be a complete overlay of marketing’s domain over all these other aspects.
You can say, however, that the marketing (as a concept) is an evolved response of businesses to the contemporary times and needs of the masses. When mere selling and production are no longer sufficient, marketing stepped in and took the reins, for good or ill.
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